Dealtale, a company that uses AI to help marketers, has created a new feature called Marketing Co-pilot (ChatGPT like technology). This feature lets marketers ask questions about their past, present, and future performance, and get answers right away using data from different marketing and sales tools like Salesforce, HubSpot, Google Analytics, and social media.
Marketing Co-pilot is meant to help different types of marketers make better decisions, from marketing managers to CMOs. For example, a demand generation marketer might ask why certain customer groups aren't buying their products, or a digital marketer might want to know where their customers are getting lost in the buying process. Marketing Co-pilot can answer these kinds of questions in seconds.
The new tool is going to launch in the spring of 2023 and is integrated into Dealtale's Revenue Science platform, which helps marketers access the data they need with less hassle.
*based on Bakersfield's article <https://www.bakersfield.com/ap/news/dealtale-announces-the-first-conversational-ai-technology-for-performance-marketing-analytics/article_1c63996d-4bce-5ab4-b921-11d2dc553319.html>*